Is it just me or are task managers getting more and more complicated? I’m not against this in every respect but it does make me nervous. A little bit at least. Task management, in essence is a really simple matter and its when we over complicate things that it can get really messy. Here is the point, setting up, organising and using your task manager is rarely going to be your work. The idea of a good task manager is that for the most part, it gets out of your way and enables you to get on with your actual tasks. Some of the most productive people I know just write a list on paper. I had a renewed hope for many task managers out there as there seemed to be a drive for simplicity that was dealing was crushing to overcomplicated and feature bloated task managers. But now, I am concerned that we are in Task Manager Wars — The complexity Strikes back!
The Problem app developers face
I am led to understand that one of the metrics that potential investors will look at is how much time users spend in the app. Therefore, there is an ever present pressure on app developers to try and make you spend more time using their app. This pressure leads to increasing the complexity of the app and feature bloat. There is also the pressure from app users themselves. We see the bells and whistles of other apps, apps that have a different purpose or time management principle method in mind and we submit requests for those features.
Also, the market is very competitive here and the market is growing a lot. There is huge potential for apps here. But, in order to keep up and in order to compete, you need to differentiate yourselves somehow and not get left behind in terms of what the app can do. Thus, developers are caught in a pincer between their investors and their customers. What else can they do?
The problem app users face
We face pressure as well. A different kind though. We face shiny new app syndrome all the time. We see successful people on YouTube swear by there apps and their workflows. One of the key characters that people who are really interested in all this productivity have is a desire to keep on top of things. If we see someone doing something that we don’t do there is a huge temptation to feel we must be…