How I Manage my content creation process

I’ve worked hard to try and refine my content creation process over the last couple of years to try and maximise my efficiency in this area. The aim I have is to try and harness the different types of task involved in creating content and work out how to best manage all this to make the most of the different types of energy and focus required for each task. So, here is an overview of how I manage my content creation process.

Part 1 — Idea Generation

The content creation process begins with generating ideas. This happens in 3 ways. Firstly, like today, ideas will come to me as I work, walk and go about my life. Any ideas like this get captured, either into Todoist or into my pocket notebook. I will process them later in to the content management system I use.

The second way is that a couple of times each week I have a 10–15 minute brainstorming session. I open up a blank note in UpNote and make a list of ideas for content. This includes videos, podcasts, blog posts and my newsletter. Once the time is up, I copy and paste the list into my ‘potential ideas’ area.

The last one is a bit more focussed. If I have an idea for a series or mini-series, then I will plan out the different episodes of it. This would be the structure and logical progression of the series. Again, this would all…